RoC l Pearson l Evolence l Sanofi-aventis l Pfizer
Vonage
Project
VIOP Promotions - Retail Marketing Displays
Description
O2 was hired by Vonage to design and produce a number of retail display stands for specific chain store placement. The displays were required to be:
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Strong but flexible
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Designed with interchangeable promotion panels
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Offer full view of system hardware mounted with security attachments
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Literature display to hold 50 brochures
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Designed to arrive at stores ready for placement – no instructions needed.
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Provide complete fulfillment, packing, and distribution.
O2 Services
We designed these stands using both black and white styrene. The mechanicals integrated a bent/folded edge design and manufacturing process. This process offered smooth edges, contemporary design and eliminated the use of glued partitions on most of the displays.
O2 handled all production of the stands including beta testing all parts and pieces of the stand. We selected the security attachments and test shipped a prototype to confirm the integrity of the final package and display. The “placement ready” application allowed the client to eliminate adding any set up instructions.
The display included dummy hardware (routers and phones) all of which were mounted for user friendly view and handling. Spring-loaded tethers and industrial Velcro were used to hold these units onto the displays.
O2 shipped each promotion from our plant to every Wal-Mart / K-Mart / Circuit City in the US and handled all returns. Of the fifteen thousand units, only two were returned.
Return on Investment (ROI)
Vonage was able to heighten their in-store display presence and given the flexibility to update their promotions without costly changes to the physical displays. All production took place within the NY/NJ metro-area.
O2 controlled the production costs, quality, and schedules providing Vonage a single source of contact for updates of production progress. Our services were so impressive; it allowed us to win 3 more display projects with the client over the year.
These displays won both JASPER & CAMA Awards