RoC l Pearson l Vonage l Evolence l Pfizer
Sanofi-aventis
Project Name
Ketek – In field literature information stand
Description
Sanofi-aventis employed O2 to design and produce a three-tier literature stand to display and hold three brochures in a limited table space area. The stand was to be a recyclable, easy to set up stand for sales representatives to distribute to professionals. O2 was to provide all the structural and dimensional layouts in addition to managing the production inclusive of printing, die cutting, and finishing.
O2 Services
We designed a simple “pop-up” stand that offered the required three-tier design so the brochures would be displayed in a step fashion. The compact size reduced the amount of table space at the physician’s office while still offering three different slim jim brochures.
In addition to being contently sized at a physician’s office, the stand was also designed to allow easy bulk distribution. The stand would be folded flat and simply “popped up” by the sales representative in the practitioner’s office. Easy transportation and easy set up was the goal set by Sanofi-Aventis, and O2 was able to deliver.
Return on Investment (ROI)
This project met the client’s goal of developing a simplified literature stand, which was easy to set up, while maintaining their budget objectives. O2 provided all production management, facilitated timelines, met budgeted costs, and produced a product that exceeded expectations.
This design won a JASPER award for innovative displays.